Its now official that Microsoft will power Yahoo Search and search ads. Today both European Union and US Department of Justice have both legally approved the alliance that will see the software giant acquire the internet search and search advertising businesses of Yahoo!.
According to a press release from the European Union, Microsoft will acquire a 10-year exclusive license to Yahoos search technologies. Along with hiring Yahoo internet search and search advertising staff,Microsoft will also become the exclusive internet search and search advertising provider used by Yahoo.
As far as revenues are concerned, in exchange, Microsoft will retain 12% of the search revenues generated on Yahoos and its partners websites during the first five years of the agreement, paying 88% to Yahoo as a traffic acquisition cost.
Microsoft CEO Steve Ballmer was upbeat about the deal approval. Although we are just at the beginning of this process, we have reached an exciting milestone, Ballmer said. I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.
Yahoo! provided additional information about the coming integration.In a blog posting, Shashi Seth, Senior VP of Yahoo!s Search Products confirmed that basic search listings and ads will be provided by Microsoft. Yahoo! will continue to enhance the search result listings as we do for people today he said.
Seth also confirmed Yahoo! will create ways to find things faster using Search Assist technology and weaving search more deeply into other Yahoo! products. Yahoo! also said it would allow users to explore search results better by providing options for organizing search results pages or by showing users interesting search topics based on search results. Productivity apps and other tools for search improvements are also expected to be in the works.
Image credits: badidea
Source: technology.globalthoughtz.com
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Tags: exclusive internet search, search advertising provider, Yahoo internet search, Yahoo Search