Google today announced that it will now be addingbanner advertisingto its YouTube mobile sites. According to the companys blog, the ads will appear on U.S. and Japanese mobile websites forhome, browser and search pages.

Google notes that adoption of the YouTube mobile site saw rapid growth in 2009 with an increase of 160 percent resulting inthe streaming oftens of millions of videos every day. The move is yet another example of Googles push into mobile advertising. Most notable its recentacquisition of mobile advertising network Admob for $750 million.

The company claims that its launch provides one of the biggest audiences for a mobile campaign anywhere on the web and that it will provide easy segmentation of that audience. It would appear Google has run several test campaigns mentioning Land Rover and LOreal and have figured out thatbanner ads running on a full-day basis works best. Mazda appears to have launched a campaign today as well.

Source: digital.venturebeat.com

Google today announced that it will now be addingbanner advertisingto its YouTube mobile sites. According to the companys blog, the ads will appear on U.S. and Japanese mobile websites forhome, browser and search pages.

Google notes that adoption of the YouTube mobile site saw rapid growth in 2009 with an increase of 160 percent resulting inthe streaming oftens of millions of videos every day. The move is yet another example of Googles push into mobile advertising. Most notable its recentacquisition of mobile advertising network Admob for $750 million.

The company claims that its launch provides one of the biggest audiences for a mobile campaign anywhere on the web and that it will provide easy segmentation of that audience. It would appear Google has run several test campaigns mentioning Land Rover and LOreal and have figured out thatbanner ads running on a full-day basis works best. Mazda appears to have launched a campaign today as well.

Source: digital.venturebeat.com