Facebook hasn’t been around for long; in fact it’s only a few years old. But it has still managed to attract over 500 million users in a short amount of time. Naturally, that scenario is an online marketer magnet what with all that amazing targeted traffic. So we want to help you get started by talking about several proven Facebook advertising strategies you can use and profit from.

So where exactly do you send the traffic that you generate with your Facebook advertising? Sure you should send it to a landing page, but which kind of landing page works the best? Your Facebook fan page! That’s right: you can increase your conversions by sending your site traffic to the fan page you’ve made on Facebook. Lots of new advertisers don’t yet know about the benefits associated with building your own fan page and then directing your traffic to it. If you send traffic to a basic website instead of your fan page, you will see a drop in your CTR and conversion rate. The simple fact is that Facebook users are familiar with fan pages and think that it is easier to simply press the like button and become a fan. Your chance for conversion is better with a fan page because you have the ability to interact with them personally there. The higher number of people on your fan page, the better your business. You’ll be able to use this strategy to prove to yourself how great it works for you. Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. Don’t just let your traffic land on your wall; send them to your page’s custom tab. The custom tab is where you are able to post calls to action but your wall is not totally under your control. You can use the custom tab to benefit you and get your visitors to take action immediately and when they land on your wall they will have to sort through the posts left there by your fans, which means that it can get confusing. The wall makes it far more difficult to raise your conversion rate. So you should simply send the traffic to your custom tab and see the results happen.

Last but not the least; if you want your ads to get approved at a faster rate, then you need to start bidding higher. If you’ve got even a little exposure of Facebook advertising, then you’ll know this. Your ads really will get in circulation much faster with a little bit more money thrown in their direction. But don’t worry even if you go for this method, you’re always free to change the bid rate once your ad gets approved. So it is annoying waiting forever to get your ads approved. All in all, many people see Facebook as one of the best advertising platforms. The high level of precision targeting offered to advertisers is the program’s main advantage which makes it the reason for the program’s success. Day by day you see more people joining Facebook, which means reaching out to a large audience easily, will become even easier, yet more crowded for advertisers. The key is to always go where the hungry crowd is and sell to them. That works for Knoxville restaurants as much as it does for Facebook Marketing. If you have what the crowd is looking for, and you are right where they are, they will buy. Just keep in mind that some people go to a restaurant for dinner while some go for a beverage. Make sure that you have properly identified your market and that you have exactly what they are looking for, or rather, hungry for.