Posts Tagged ‘social media’
What Black Dynamite Can Train Us About Social Media
He is the greatest CIA agent that the CIA ever had, a decorated Vietnam war veteran, and hes super bad. Hes a master of Kung Fu, an active revolutionary, and he will not hesitate to waste a fool. He is Black Dynamite righteous defender of justice and children.
Black Dynamites 2009 movie, Black Dynamite, follows the veritable one-man-army on his quest to find out who killed his younger brother Jimmy, clean the drugs off the streets, and uncover the biggest conspiracy in American government. Though he may never have used a personal computer, his legacy teaches lessons for social media that every jive turkey in the game can learn from. So if you crave social satisfaction, than dig these laws for interaction, guaranteed to put your traffic in traction.
Use a Bold And Daring Persona
(source)
In crime fighting and social media alike, it doesnt pay to talk like a jive sucker who isnt confident in the value of his work. When Black Dynamite walked into Chicago Wins pool hall and found himself surrounded by a gang of thugs, he might have felt a tinge of doubt, but still he stayed and fought it out. This persona of overconfidence in yourself is often helpful when when it comes to social promotion.
The spokesperson of the ultra-successful Old Spice social campaign knew this rule well. Rather than simply telling you that Old Spice is a strong deodorant, he spoke with a bold attitude about how it will help men attract women, battle wild animals, ride motorcycles, and other clearly exaggerated claims. Though everyone understood it to be humor, it created a cult fascination around his personality. Similarly, if you want to attract fascination and zeal, you have to create a bold and daring look and feel, can you dig it?
Take It Straight To The Top
(source)
As a newcomer to social media, it can be hard to attract the interest of thousands of users in your market. This is because you have no authority yet, but dig if you can visibly interact with a prominent social figure you will attract a storm of new interest in your blog or channel. There are several ways to do this -
Invite a top blogger to write a guest post on your blog.
If your business is local, get a public figure, such a mayor or well-known business owner, to interact with you on Twitter or Facebook.
Network with users that already have big audiences and get them to repost your content, or interact on your account.
Never be afraid to contact relevant people no matter how big they are Black Dynamite didnt even stop when his quest led to the White House. Gaining a new audience is a challenge, but teamwork with popular people can help. As Black Dynamite himself once said, It may be bigger than me and and it may be bigger than you, but it aint bigger than me and you, can you dig it?
Choose Your Words Carefully
(source)
When it comes to delivering your message over social media, you must be both brief and evocative. You might feel like you have a lot to say, but Twitter and Facebook limit how much you can type, and most people dont want to spend a long time reading a books worth of text on your blog. After all, they just met you, sucker how do they know if youre worth it yet?
You cant waste time beating around the bush, you have to deliver the goods rip it up from the ground and tell them exactly whats going down. Just as Black Dynamite could charm the clothes off any woman he pleased with a few choice sentences, you must decide not only what you want to say, but also how you will say it.
Interact Personally and Get Everyone Involved
(source)
Companies who do social media wrong believe that they can just speak from their tower and everyone who follows them will hush up and listen, but this is a mistake. Building a close-knit community where every user feels they belong is accomplished through personal interaction, a skill Black Dynamite knew well. When B.D. solved the mystery behind Anaconda Malt Liquor, he didnt just stand up and tell his crew what was going on. Instead, he led an impassioned game of questions and answers that eventually allowed his entire crew to come to the answer together.
This is what you must do in the social media world. Interact rather than self-promote and preach; exchange ideas instead of being a leech, and address your commenters individually to increase your reach.
Be Smooth, Never Desperate
(source)
Black Dynamite knows hes so cool he can make ladies gasp with a wink and a smile, so smooth he can fight crime in a suit with a perfect hair style. Black Dynamite would never harass a girl for a date, never wait for other cats to tell him hes great, and when he knows what he wants, he never hesitates.
Love What You Do
(source)
People can always tell when youre only doing something for money. If your readers get the sense that you dont like talking to them and are only looking to squeeze dollars out of their pockets, theyll label you a jive turkey and move on to the next guy. This is why you must love what you are doing to be successful with it. The best social media marketers have a passion for networking and love exchanging ideas with new people, and their readers know this.
Black Dynamite was an expert fighter not because he felt like he had to train for other people, but because he truly loved Kung Fu. When he found out the kids in his neighborhood were falling victim to drugs, he told his friend, Ever since I was a boy, all I knew was how to fight. Fight, fight, fight. And when I got tired, I would fight some more. This is how you must feel inside to be truly great at your social media.
Present Value Before Requests
(source)
Finally, you must always remember to give your audience something of value before you make any requests. Everyone from Kung Fu Island to the CIA knew Black Dynamites reputation as the man who will stop at nothing to enforce justice and set things right. Because of his tremendous history in war and the revolution, he need only ask for assistance and a team of crime fighting goons would assemble at his back.
If you approach social media by asking your users to sign up to all kinds of news letters and buy products from you before you give them reason to believe you are a man of value, you will lose your audience fast. To win at this game, you must first give your users useful information, valuable insights, or free trial offers to prove your worth. Only once they are turned into true believers in the power of your company can you begin to make requests and get favorable responses.
Can you dig it? I think you can
Tags: Black Dynamite, Dynamite’, Kung Fu, s 2009 movie, social media
What Black Dynamite Can Train Us About Social Media
He is the greatest CIA agent that the CIA ever had, a decorated Vietnam war veteran, and hes super bad. Hes a master of Kung Fu, an active revolutionary, and he will not hesitate to waste a fool. He is Black Dynamite righteous defender of justice and children.
Black Dynamites 2009 movie, Black Dynamite, follows the veritable one-man-army on his quest to find out who killed his younger brother Jimmy, clean the drugs off the streets, and uncover the biggest conspiracy in American government. Though he may never have used a personal computer, his legacy teaches lessons for social media that every jive turkey in the game can learn from. So if you crave social satisfaction, than dig these laws for interaction, guaranteed to put your traffic in traction.
Use a Bold And Daring Persona
(source)
In crime fighting and social media alike, it doesnt pay to talk like a jive sucker who isnt confident in the value of his work. When Black Dynamite walked into Chicago Wins pool hall and found himself surrounded by a gang of thugs, he might have felt a tinge of doubt, but still he stayed and fought it out. This persona of overconfidence in yourself is often helpful when when it comes to social promotion.
The spokesperson of the ultra-successful Old Spice social campaign knew this rule well. Rather than simply telling you that Old Spice is a strong deodorant, he spoke with a bold attitude about how it will help men attract women, battle wild animals, ride motorcycles, and other clearly exaggerated claims. Though everyone understood it to be humor, it created a cult fascination around his personality. Similarly, if you want to attract fascination and zeal, you have to create a bold and daring look and feel, can you dig it?
Take It Straight To The Top
(source)
As a newcomer to social media, it can be hard to attract the interest of thousands of users in your market. This is because you have no authority yet, but dig if you can visibly interact with a prominent social figure you will attract a storm of new interest in your blog or channel. There are several ways to do this -
Invite a top blogger to write a guest post on your blog.
If your business is local, get a public figure, such a mayor or well-known business owner, to interact with you on Twitter or Facebook.
Network with users that already have big audiences and get them to repost your content, or interact on your account.
Never be afraid to contact relevant people no matter how big they are Black Dynamite didnt even stop when his quest led to the White House. Gaining a new audience is a challenge, but teamwork with popular people can help. As Black Dynamite himself once said, It may be bigger than me and and it may be bigger than you, but it aint bigger than me and you, can you dig it?
Choose Your Words Carefully
(source)
When it comes to delivering your message over social media, you must be both brief and evocative. You might feel like you have a lot to say, but Twitter and Facebook limit how much you can type, and most people dont want to spend a long time reading a books worth of text on your blog. After all, they just met you, sucker how do they know if youre worth it yet?
You cant waste time beating around the bush, you have to deliver the goods rip it up from the ground and tell them exactly whats going down. Just as Black Dynamite could charm the clothes off any woman he pleased with a few choice sentences, you must decide not only what you want to say, but also how you will say it.
Interact Personally and Get Everyone Involved
(source)
Companies who do social media wrong believe that they can just speak from their tower and everyone who follows them will hush up and listen, but this is a mistake. Building a close-knit community where every user feels they belong is accomplished through personal interaction, a skill Black Dynamite knew well. When B.D. solved the mystery behind Anaconda Malt Liquor, he didnt just stand up and tell his crew what was going on. Instead, he led an impassioned game of questions and answers that eventually allowed his entire crew to come to the answer together.
This is what you must do in the social media world. Interact rather than self-promote and preach; exchange ideas instead of being a leech, and address your commenters individually to increase your reach.
Be Smooth, Never Desperate
(source)
Black Dynamite knows hes so cool he can make ladies gasp with a wink and a smile, so smooth he can fight crime in a suit with a perfect hair style. Black Dynamite would never harass a girl for a date, never wait for other cats to tell him hes great, and when he knows what he wants, he never hesitates.
Love What You Do
(source)
People can always tell when youre only doing something for money. If your readers get the sense that you dont like talking to them and are only looking to squeeze dollars out of their pockets, theyll label you a jive turkey and move on to the next guy. This is why you must love what you are doing to be successful with it. The best social media marketers have a passion for networking and love exchanging ideas with new people, and their readers know this.
Black Dynamite was an expert fighter not because he felt like he had to train for other people, but because he truly loved Kung Fu. When he found out the kids in his neighborhood were falling victim to drugs, he told his friend, Ever since I was a boy, all I knew was how to fight. Fight, fight, fight. And when I got tired, I would fight some more. This is how you must feel inside to be truly great at your social media.
Present Value Before Requests
(source)
Finally, you must always remember to give your audience something of value before you make any requests. Everyone from Kung Fu Island to the CIA knew Black Dynamites reputation as the man who will stop at nothing to enforce justice and set things right. Because of his tremendous history in war and the revolution, he need only ask for assistance and a team of crime fighting goons would assemble at his back.
If you approach social media by asking your users to sign up to all kinds of news letters and buy products from you before you give them reason to believe you are a man of value, you will lose your audience fast. To win at this game, you must first give your users useful information, valuable insights, or free trial offers to prove your worth. Only once they are turned into true believers in the power of your company can you begin to make requests and get favorable responses.
Can you dig it? I think you can
Tags: Black Dynamite, Dynamite’, Kung Fu, s 2009 movie, social media
Mainstream & Social Media Pushing Tumblr To A Tipping Point
The Road to 1.5 Billion…
Launched in March, 2007 by founder David Karp and lead developer Marco Arment, Tumblr has traveled a bumpy road. Less than a year ago, it was accused of squandering its $10mil in investment capital with little hope of positive returns.
Something happened in early 2010. In the last 6 months, Tumblr has doubled its page views. Many attribute it to a thrust for the “tweener” social media site – more content than Twitter, less than a full blog. It is currently picking up 25,000 new accounts daily.
Regardless of why its growth spiked, one thing is certain. People are starting to notice it. The New York Times said Tumblr is Twitter’s and Facebook’s new rival.
What Makes Tumblr Special?
AOL technology blog Switched said this about Tumblr:
“For those who are looking for a way to express their thoughts and interests without having to partake in wordy meanderings, Tumblr is an ideal choice among blogging platforms.”
Sitepoint asks:
“Is Tumblr the new Twitter?”
NetworkWorld comments:
“At times, I began to feel that Tumblr is what Facebook ought to be – easy to use, easy to customize, feature-rich, without a limit on the number of words in posts, and with a far less restrictive limit on the size of photos.”
Therein lies the key to its appeal. Switched called it a blogging platform, Sitepoint compared it Twitter, and NetworkWorld compared it to Facebook.
Many use Tumblr as a simple alternative to WordPress, Blogger, or Typepad with quick blogging, reblogging, and feed integration options that allow for faster, more automated methods of running a blog.
For others, it’s a microblogging alternative to Twitter, allowing for quick sharing of thoughts without the absolute constraint of 140-characters. Unlike Twitter, videos and images can be posted directly to the stream rather than simply linked.
Other people use it as a community site similar to Vox and Ning. While the community aspect is less robust with “membership” happening simply by “following” a site, the communities are still extremely active and engaged with one another.
Perhaps the biggest differentiator between Tumblr and other social sites is the reblogging tool. Similar to Facebook, one can take content that they find on one Tumblelog and instantly share it on their own Tumblelog with a couple of button clicks.
Is it a blog? A microblog? A community? This lack of identity is, perhaps, helping Tumblr carve out a unique identity of its own.
Who’s Using Tumblr?
Mainstream media is embracing Tumblr.
Newsweek
The Atlantic
Life
Huffington Post
The New Yorker
Elle
Village Voice
NYTimes (coming soon)
Businesses are embracing Tumblr. Currently, it is mostly small- to medium-sized businesses using it, but expect to see big corporations jump on the bandwagon just as they did with Twitter over a year ago.
The Auto Insiders
Sencha
HR Violations
TK Carsites
Smarter Cities
Chemical Free Skinny
Your Nutritionista
From Dimes to Dollars
Bloggers and social media users are embracing Tumblr.
Clever Idiot
Archive Digger
Funny Bin
Alligator Sunglasses
Prose Before Hos
I’ma Wierd
ROFLd
Imagz
Fail FTW
I Own Images
Offbeat Stuff
Amuzed
Geekistan
Social News
For years, WordPress has been the darling of social media sites. Its blogging functionality and abundance of themes and plugins have made it a natural choice for those who have the desire to spread a message, make money with content, or both to have an affordable platform where they could drive traffic.
Over the last several months, many of those who are savvy enough to use traffic-generators such as Digg, Reddit, and StumbleUpon have turned to Tumblr as their preferred content platform. In the last 30 days, Tumblr blogs (often referred to as tumblelogs or tumblogs) have accounted for 53 front page stories on Digg, driving an estimated 1.4 million unique visitors referred from the single social news site alone.
Tags: social media, Twitter, Twitter buttons, Twitter's emergence